Valeria Márquez, a 23‑year‑old Mexican TikTok beauty influencer, was killed on May 13, 2025, in her own salon during a livestream that her followers will never forget. The scene unfolded in Zapopan, Jalisco, where Márquez was doing what she loved — connecting with her audience — when tragedy struck in front of hundreds of viewers.
Márquez had gained a devoted following for her beauty and lifestyle content. On the afternoon of the attack, she was at Blossom The Beauty Lounge, her salon and creative space, chatting with fans on TikTok when a man arrived claiming to be a delivery driver with an expensive gift. She expressed concern in the live stream, uttering the words “They’re coming,” seconds before the deadly moment.
Without warning, a masked gunman pulled out a weapon and shot Márquez repeatedly in the chest and head while the livestream continued. Viewers watched in horror as the unthinkable played out on screen. A friend or colleague quickly ended the stream as emergency services were called, but Márquez was pronounced dead at the scene.
Authorities in Jalisco have opened an investigation into her death under Mexico’s femicide protocol, a legal classification used when a woman is believed to be targeted because of her gender. Early indications suggest the attack may have been planned — the purported delivery ruse and the gunman’s calm, targeted approach raise serious questions about motive and whether Márquez was specifically singled out.
In the days after her death, an eerie twist emerged: a bouquet of red roses and a simple note reading “Sorry” was left at the scene. Officials intercepted the package and are treating it as part of the ongoing investigation. Details about suspects remain limited, and police have not yet made any public arrests related to the killing.
Márquez’s social media profiles, once filled with her bright, engaging posts, are now silent. Her followers have filled comment sections with grief and disbelief. Many have called for justice and deeper reflection on violence against women in Mexico, where gender‑based killings remain a profound crisis.
Friends and family remember her as a vibrant creator who brought beauty tips, laughter, and personal moments into people’s screens. The violent way her life ended has shocked her community and reignited conversations about online safety, the real‑world risks public figures face, and the urgent need for support for women everywhere.
Enduring images from her final livestream continue to circulate online, a haunting reminder of how quickly a life can be lost and a community changed forever.
